Empathy Copywriting:
"Sneaky Sales Approach Works Like A Triple-Bypass On Your Prospects Resistance!"

Forget Sales Copy That Feels... Copied.

Mirror The Direct Wishes And Emotions Of Your Prospects -
They'll Open Their Wallets Almost Without Noticing!

From the writing desk of: 
Juho Tunkelo
Helsinki, Finland



Toasting to Your Profits!

Dear Internet Business Operator,

I KNOW the agony you're going through. 

You want to sell your product online, and the last obstacle you face is getting sales copy that actually converts traffic into sales.

Then IT happens. 

You research the Big Name copywriters online, and realize two things about them:

1. They all act as if copywriting is a Secret Craft only those rightfully chosen and initiated... EVER have the chance of understanding (much less using for profit).


2. They all have HUGE egos. They can't stop writing about themselves, how great
   they are, and above all how they're better than others.

Truth is, sometimes it's downright embarrassing to watch.

And it's not because self-promotion is beneath me. After all, you wouldn't be reading this page if I thought that.  I don't like promoting myself much, simply because the truth about copywriting isn't about how great I am!

It's about knowing where YOU come from and what you want.

It's ALL about getting inside THEIR heads, getting comfortable in their shoes and then write to them directly as your customer... pulling the strings I need to have them see what YOU see.

Because you know what...

Does this sound like a familiar situation to you:

"My Product Absolutely ROCKS
So Why Aren't They Buying?!"

You KNOW your prospects are crazy not to buy your product. That's what's driving you crazy when you see sales slip by. (Whoops, there goes another one.) 

The reason is simple: THEY DO NOT KNOW what you know!

That's where my strange but crazy-effective talent comes in.

 My job is to crawl right under your prospect's skin, sniff out what they're looking for...

...and then show them what You already know about your product (but you didn't know how to get it across to them)! 

They'll end up thinking and feeling this:

"Well, it's only logical and common sense to buy this product - how could I not, it's exactly what I've been looking for!"

Ka-Ching! Too Late Now!

And when I've got them there... it's too late to back out!

They've already committed with their heart and soul, and at that point they'd feel like cheating or even sinning if they didn't buy from you. 

THAT's why marketers and business owners all over the world pay me rather handsome fees to write their sales letters, email campaigns, video scripts, product launch strategies...

It's because of that 'GRIP OF EMPATHY' that my copy produces for them, out-converting anything else they've ever tried.

And they're actually happy to part with their hard-earned money, because they know my copy will work even harder to make them MORE money!

For undisputable PROOF, take just one recent client's words to heart:

Before we move on to the good stuff, I need to set your mind at ease and make sure you don't make a mistake that could cost you hundreds of thousands...

Shake Off That Smell Of Fear 
- Of Making REAL Money! -

You see, I know ALL about the 'oh I can't afford a real copywriter' syndrome. You feel like you're shelling out all this cash without knowing it comes back to you, and then some.

The thing is though, a real copywriter KNOWS. I know when I write for you, I KNOW I'll be hitting the hot buttons your prospects can't resist - and they'll respond by buying from you.

I understand that hiring a REAL copywriter is a leap of faith on YOUR part, so let me lay it all out for you - right here, right now! 

Here's the not-really-secret SECRET:

It's All About How Much Money You Make IN PROPORTION!

Because let's say you hire a writer from, say.. Elance.com, for a few hundred or a thousand dollars.

 What happens is, they do the job, deliver your copy, and that's IT! They have no incentive to make it WORK, they just want the job DONE and get paid! 

A REAL copywriter, however, will not write for writing's sake - I write to get you RESULTS. It's MY reputation on the line after all, not yours.

So which is more 'expensive':

A $1,000 copywriter who nets you $2,000 in sales

A $10,000 copywriter who nets you $200,000 in sales!

Make $1,000 vs $190,000? Hmmmm.... Tough choice, huh?

Even so, I know you may have some doubts or apprehensions about hiring a REAL copywriter. 

Therefore I'm making it easy on you - here's my personal guarantee to you:

Before you get all excited though, I feel I must tell you something very important to your results...

'The Obligatory Word Of Warning'
(Easy - This Probably Does Not Concern You...)

Sound good so far? I hope so. 

At this point, I want to tell you a little bit about the way I work and who I choose to work with.

I work very quickly. A typical delivery time for a fully decked sales letter is one week. Sometimes two if there's more back-and-forth.

Basically I like to work very quickly - it's weird, but it's how I often come up with the absolute best converting copy for my clients. 

Call me an intuitive copywriter if you will - I tend to pick up on things other, 'book-taught' writers don't pick up on.

  Don't get me wrong though - over the years I've devoured all the copywriting greats' greatest teachings -- their best-of-the-best tricks are tattoo'd on my brain.

That's just the way I am, and my clients seem to like it too - quick, non-complicated, effective... and most of all PROFITABLE. 


       HOWEVER... (you knew a 'however' was coming, right? ;)

There IS a catch.

Because I want to make sure my profit word-feasting mind stays fresh, churning out outrageous results for you - NO exceptions. 

After all, Your Results = My Reputation.

My schedule is typically over-booked.

Therefore I've decided to limit the number of clients I take on (I almost shut down on everyone but existing clients but couldn't take the whining on my voicemail.. ;)

If you want to secure my services, you need to fulfill a few simple criteria:

• You understand I don't cost you money, I make you money.
• You understand price shopping is not the way to hire me.
• You understand that while I have a price list, I price every job individually.

That's about it. Pretty basic stuff right?

Please don't feel offended about that list, I just needed to turn away the tire-kickers to make room for you.

I know you know better since you're still reading this. You KNOW the secret to every successful info business is REAL copywriting.

Now we can move right along!

But first hear out what another of my long-term clients has to say:

So if you're ready to let me loose on your business and have me crawl under your prospect's skin (don't worry, I'll be gentle ;) to slide their finger onto the order button like some crazed puppetmaster slash illusionist... 

I'm your man.

Let's Talk! 
( It's About Your Six Figure Cheque In Waiting )

To get started working with you, I need to know a few simple things about your business, about your project and any other details I should be aware of. 

I'll also explain to you how I work in practical terms, so we'll both know what we're getting into and what to expect; what will happen, when and how. 

It's all about setting up a true win-win-win scenario!

THEN we can decide to go ahead together, there will be an easy atmosphere of mutual trust and huge results will inevitably follow.

That's just how I work. I want us to get to know each other  a little before jumping in with both hands and feet, that's all. 

I'll be waiting for your call (Skype ID 'jtunkelo'):

Or your email: 

Here's to Your Outrageous Conversions! 


Juho Tunkelo
The Empathy-Response Copywriter

PS - I've run some tests lately on a new 'neat trick' that's increasing conversion by about TEN TIMES - so far.

I can't guarantee it'll work for you, but I haven't seen anyone else do this yet, and it's worked like gangbusters so far.

If you hire me to write your copy, I'll throw in this 'little bonus' on top gratis, just to thank you for your business. 

PPS - As I told you right off the bat, I don't like to toot my own horn much. But since this may be your first exposure to who I am, I should probably warn you. 

I'm not one of those writers who can barely work Microsoft Word and leave the rest up to you. My commitment to you runs much, much deeper.

To maximize conversion, I can take your assignment way beyond just copy - into the world of visual and tactile persuasion. And without going too deep into those here, here's something I've done in the past:

• Wrote the first ever comprehensive book on Web 2.0 for Marketers (two years on, it's all still valid)
  
  

• Pioneered customizable, dynamic 'live' sales letters
  (changing according to visitor's preferences)
  
  
• Trained scores of social media marketers on effective copy to create unlimited exposure

Just so you know I won't leave you hanging as soon as I hand you the copy I wrote. I've been around the block and you're in solid hands.

PPPS. Just because I'm known as the Nice Guy in Copywriting, easy to get along with and so on, don't get the wrong idea. When it comes to maximizing the cash-generating POWER of your sales copy, I pull NO punches.

I may sometimes seem low-key and deceptively mellow at first - but when you put my copy to the test you'll know my copy packs a wallop you've never seen before! 

Maybe it's because I come from the Northern corner of the world called Finland (hence the.fi), known for their skeptical and downright hostile attitude to advertising.

I've had to dig deep to find the angles and combinations that will convert even the most die-hard cynics and skeptics into equally die-hard customers. 

Staring deep into northern lights to pick up
extra conversion mojo for you ;)

I KNOW how to melt the icy waters of your prospects' resistance, and lead them to the warm embrace of your paying customer list - JUST the way you always wished would happen!

So get in touch to get a FREE evaluation of your project -- I'll go over your product, market, positioning, everything.

Then we can both see clearly, and you can make an informed decision about hiring me, or take your chances with someone else.

Go right ahead:

Oh, I almost forgot. 

Here's some more sample praise from my satisfied customers.

I think their results speak louder than my words!

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